Engagement rate
(likes + comments + saves + shares) / views
Blank when views are missing or 0, or when any of the four engagement counts is missing. Missing is not treated as 0.
Analysis
Videos in the dataset
0
Collection quality
Filled fields 0 / 0 (0%)·0 videos complete on all four layers
| Layer | Fields | Complete videos | Videos with gaps | Missing fields |
|---|---|---|---|---|
| Metadata | 14 | 0 | 0 | Complete |
| Content | 8 | 0 | 0 | Complete |
| Viewer | 4 | 0 | 0 | Complete |
| AI | 9 | 0 | 0 | Complete |
Blank counts as missing. Numeric 0 counts as collected. Missing fields are the sum of blanks across videos in that layer.
Metric formulas
Like rate
likes / views
Blank when likes or views are missing, or views are 0.
Comment rate
comments / views
Blank when comments or views are missing, or views are 0.
Save rate
saves / views
Blank when saves or views are missing, or views are 0.
Share rate
shares / views
Blank when shares or views are missing, or views are 0.
Collection lag
collection date − publish date (days)
Blank when there is no collection time.
| ID | Title | Platform | Collection lag | Like rate | Comment rate | Save rate | Share rate | Engagement rate |
|---|---|---|---|---|---|---|---|---|
| No videos yet. The formula table fills in after entries are added. | ||||||||
Counts and distributions
No usable sample.
No usable sample.
No usable sample.
No usable sample.
Platform × content type
Counts only. Public engagement metrics are defined differently by platform, so rates are not compared here.
No videos yet.
Hook × continued watching
One viewer’s watching record, not a platform completion rate.
No videos yet.
Associations
Δg = ȳg − ȳ. ȳg is the group mean and ȳ is the mean of that metric on all usable rows. This is an in-sample difference, not a causal effect. Do not compare engagement rates across platforms.
Sample size 0. Group differences describe the videos already entered. They do not generalize, and they do not show that a marketing choice caused the outcome.
Content type × memory
Which content types appear together with this viewer’s memory score?
No videos yet have both a group and an outcome for this comparison.
Hook × memory
Which opening hook appears together with the memory score?
No videos yet have both a group and an outcome for this comparison.
Persuasion × trust
Which persuasion mechanism appears together with the trust score?
No videos yet have both a group and an outcome for this comparison.
CTA × action intent
Which call to action appears together with action intent?
No videos yet have both a group and an outcome for this comparison.
Content type × engagement rate
Among videos with a complete engagement count, how does content type appear with engagement rate?
No videos yet have both a group and an outcome for this comparison.
Human and AI agreement
Agreement A = pairs whose codes match / pairs where both the human label and the AI label are present. A blank on either side stays out of the denominator.
All comparable fields: No field has both labels yet
No usable sample.
| Field | Compared | Matched | Agreement |
|---|---|---|---|
| Content type | 0 | 0 | — |
| Hook | 0 | 0 | — |
| Narrative | 0 | 0 | — |
| Persuasion | 0 | 0 | — |
| Evidence | 0 | 0 | — |
| Funnel | 0 | 0 | — |
| CTA | 0 | 0 | — |